Project Title: Bio-Mimicry Method in Furniture Design Model

Project Description: The design development is a fairly complex process. It evolves as a cross inter-disciplinary between an analytical and creative thought process. Previous research has shown that the design process begins with a conceptual or a problem statement, which will be, concludes with the embodiment design phase, where the details of the product are formed and final designs are created. At present, furniture design is done in the embodiment phase, far into the design process and after a concept is selected. As the process went by, the final design outcome will be structured based from these practices, which then become industrial tangible products to be sold in Malaysian furniture market. The first problem to be addressed in this research is the design’s direction of the furniture produced in Malaysia. This problem happens due to there are no proper guidelines on directing these design students on how to model a furniture design that can reflect the Malaysian Identity. This research will use few methods in data collection including the qualitative and quantitative methods. The qualitative method involves observations and case studies while the quantitative method involves a questionnaire method. The results from this research are expected to benefit the new furniture design identity using ‘bio-mimicry’ method, help to improve the future Malaysia furniture design quality both in academic and industrial fields. Enhancing Malaysia furniture design industry by structuring the new Malay Design Identity.

Source of Funding: Ministry of Education (RAGS)

Project Duration: January 2015 till Dec 2015 / 12 Months

Monthly Wages: RM1,100.00

Location: Formgiving Design Research Lab

Benefits of the project (not limited to):

     Attending local conference(s)

     Pursuing Master in Art & Design (By Research).

     Student with Master’s Degree can enroll in UiTM PhD program.


     Conducting research observation, analysis via video observation.

     Collecting and segmenting respondent and analyzing survey’s data

     Scheduled and record interview session with local furniture industry.

     Research publication.


     Bachelor's degree with honors in Art & Design, preferably majoring in Product Design

     CGPA of 2nd class and above

     Excellent command in written and oral English.

     Proactive and able to carry out research independently. Enjoy designing works.


Interested applicants are requested to submit their resumes (with reference) through email to the Project Coordinator below. All queries regarding the project are welcomed.


Muhamad Fairus Kamaruzaman,

Research Project Coordinator

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Application Deadline: 15 December 2014